Hmm. This is a tough one to present. An Alternate Reality game is an elaborate creation in which players get to participate within a storyline, potentially even affecting the outcome of the game. As such, these are very carefully curated experiences, though not designed experiences. In other words, in order to present a convincing fiction in which players can believe in the veracity of the experience, the collateral of the experience is deliberately un-designed. This is, oddly, a very interesting statement on the place of design in our culture. Anyhow, check out the case study video to learn more, or visit the case study site for much more context.
This one is simply too big and complicated to write up in a blog post with some pics. Check out the case study video for the whole story, or see the case study here.
Scion built a campaign around the owners, literally creating the broadcast and print pieces using the owners' cars. We took this concept further and created a site and experience that was built from all of the collateral from the broadcast and print pieces. Each individual piece became a 'pixel' in the broadcast spot. I worked on concept, strategy, UX, IA, and a touch of code.
(more...)
Not only did we launch a new Lexus model meant to compete with the likes of BMW's M series and Audi's S series, we shifted a generation's perception of what a Lexus could be, creating an immersive experience that created a buying audience almost 20 years younger than the average age of a typical Lexus owner. More goodies after the jump.
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Prelaunch campaign for the new Scion XD. This was a fun project to work on, and I believe that this showed in the result. I was heavily involved in concept, strategy, overall UX, gaming ideas, storyboarding, coding, light design work, and overall project management.
Click here to view the project.(more...)
Institutional traders move massive amounts of money back and forth based on split second decisions determined by market movement and technical analysis. The work done at CQG was always in the name of clarifying information and providing instantaneous feedback on the shifts and patterns in the marketplace. An institutional trader must have an intuitive understanding of the tools developed to execute within fractions of a second. (more...)
Just relaunched Attik's website. Check it out and let me know what you think. (more...)
Scion built a campaign around the owners, literally creating the broadcast and print pieces using the owners' cars. We took this concept further and created a site and experience that was built from all of the collateral from the broadcast and print pieces. Each individual piece became a 'pixel' in the broadcast spot. I worked on concept, strategy, UX, IA, and a touch of code.
(more...)
Not only did we launch a new Lexus model meant to compete with the likes of BMW's M series and Audi's S series, we shifted a generation's perception of what a Lexus could be, creating an immersive experience that created a buying audience almost 20 years younger than the average age of a typical Lexus owner. More goodies after the jump.
(more...)
Prelaunch campaign for the new Scion XD. This was a fun project to work on, and I believe that this showed in the result. I was heavily involved in concept, strategy, overall UX, gaming ideas, storyboarding, coding, light design work, and overall project management.
Click here to view the project.
(more...)
Prelaunch campaign for the new Scion xB. Hit the jump for some insight into the creation of the interactive experience.
(more...)
Institutional traders move massive amounts of money back and forth based on split second decisions determined by market movement and technical analysis. The work done at CQG was always in the name of clarifying information and providing instantaneous feedback on the shifts and patterns in the marketplace. An institutional trader must have an intuitive understanding of the tools developed to execute within fractions of a second. (more...)