Prelaunch campaign for the new Scion XD. This was a fun project to work on, and I believe that this showed in the result. I was heavily involved in concept, strategy, overall UX, gaming ideas, storyboarding, coding, light design work, and overall project management.

Click here to view the project.

Click on the video below for a very, super quick walkthrough.

Or check out some images from various stages of the process.